Twitter, beIN Sports partner to share content throughout 2022 FIFA WC

By Shady Salah Last updated Aug 16, 2022

#Football #fifaworldcup2022 #Qatar #WorldCup2022 #sports @beINSPORTS #soccer @TwitterMktgMENA @kindaibrahim

BeIN SPORTS, the official broadcaster of the FIFA World Cup Qatar 2022 across the Middle East and North Africa (MENA), launched a new partnership with Twitter to share bespoke content throughout the world’s biggest football event, which kicks off in Qatar on November 20.

Bein SPORTS will be sharing content for regional audiences across Twitter, highlighting the biggest moments throughout the tournament and providing brands and marketers with association opportunities via Twitter Amplify sponsorship. Each match will be highlighted through content clips, one match recap and in-studio analysis, aired through the BeIN SPORTS official handle, @beINSPORTS for a total of 320 videos.

beIN SPORTS will distribute content exclusively for regional audiences on Twitter by spotlighting the most significant moments throughout the competition. It will also offer brands and marketers association opportunities through Twitter Amplify sponsorships.

“Football is one of the biggest conversations in this region. We’ve witnessed a 74 per cent spike in average monthly football conversations in comparison to the previous 12 months. From Saudi Arabia alone, we’ve seen more than 53 million Tweets about football so far this year,” said Kinda Ibrahim, director – Global Partnerships, MEA and Turkey, Twitter.

Faisal Mahmoud Al-Raisi, director of digital, beIN MENA, said: “As one of the leading official broadcasters of the FIFA World Cup Qatar 2022TM in the 24-country MENA region, our talented teams will be working night-and-day to deliver the best content and insight – using the latest cutting-edge technology, so that every fan’s experience is incredible. We are delighted to partner with Twitter for this historic event to do everything we can for our millions of followers across MENA to make memories for a lifetime.”

With 78 per cent of FIFA World CupTM fans on Twitter saying the platform has content that is unavailable elsewhere, the tie-up with beIN SPORTS will ensure that Twitter remains the place where football lives.

“Football is one of the biggest conversations in this region. We’ve witnessed a 74 percent spike in average monthly football conversations in comparison to the previous 12 months,” said Kinda Ibrahim, Twitter director of global partnerships, MEA and Turkey. “From Saudi Arabia alone, we’ve seen more than 53 million tweets about football so far this year.”