Torstar Announces Investment in

Torstar Announces Investment in
Jun 27, 2012
Torstar, the multi-platform publisher, has opened up its wallet to invest in the growing online shopping trend.
Torstar made an investment in, a Canadian online e-commerce marketplace, to the tune of some $6 million in cash and up to $12.4 million in promotional support.
The investment will give Torstar an initial stake of approximately 14% with a commitment to increase its interest to 30% over thirty months based on the company achieving certain performance milestones.

Torstar’s promotional support will be provided through its many media properties within Metroland Media Group, Star Media Group and Torstar Digital.
Torstar also operates ShopTV Canada, a direct response TV (DRTV) specialty channel available in the south-central Ontario and Nova Scotia regions.
“E-commerce is an area which is growing rapidly,” said David Holland, President and CEO of Torstar, “and we are very pleased to be partnering with the management team at to bring a new Canadian alternative to Canadians who shop online.”
In addition to the investment, Metroland Media Group has entered into a strategic alliance with focused on developing the merchant base engaged with selling goods through the platform.
“We are proud to have aligned with such an experienced industry leader,” said Drew Green, CEO and co-founder. “Torstar has a proven track-record of using its media assets to drive online transactions. It is truly exhilarating to work with a partner who shares our vision to improve the online shopping experience in Canada,” said Green.
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