The Top Canadian Consumer Magazines For The Second Half Of 2012
posted by Neal Lulofs, Executive Vice President, Communications and Strategic Planning
AAM released the semiannual Snapshot (formerly known as FAS-FAX) report for Canadian consumer magazines today. The Snapshot report includes top-line circulation data for the second half of 2012 for all magazine members.
Of the 67 titles that reported comparable data for the six-month periods ending Dec. 31, 2012, and Dec. 31, 2011, overall paid and verified circulation was down 3.5 percent. Paid subscriptions were down 6.2 percent, while single-copy sales were down 1.2 percent. The full Snapshot report, which also includes digital replica circulation and analyzed nonpaid circulation, is available in AAM’s Media Intelligence Center.
posted by Neal Lulofs, Executive Vice President, Communications and Strategic Planning
AAM released the semiannual Snapshot (formerly known as FAS-FAX) report for Canadian consumer magazines today. The Snapshot report includes top-line circulation data for the second half of 2012 for all magazine members.
Of the 67 titles that reported comparable data for the six-month periods ending Dec. 31, 2012, and Dec. 31, 2011, overall paid and verified circulation was down 3.5 percent. Paid subscriptions were down 6.2 percent, while single-copy sales were down 1.2 percent. The full Snapshot report, which also includes digital replica circulation and analyzed nonpaid circulation, is available in AAM’s Media Intelligence Center.
Below are two charts pulled from the report — the top 10 Canadian consumer magazines by total paid and verified circulation and by single-copy sales.
The top U.S. consumer magazines by total circulation and single-copy sales are listed in this post. Historical top 10 lists for Canadian magazines are available here.
 Top 10 Canadian Consumer Magazines by Total Paid & Verified Circulation Preliminary Figures Files with AAM — Subject to Audit |
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| Publication Name | Total Paid & Verified Circulation 12/31/12 |
Total Paid & Verified Circulation 12/31/11 |
Percent Change |
| Chatelaine | 536,478 | 536,447 | 0% |
| Canadian Living | 513,027 | 508,479 | 0.9% |
| Reader’s Digest Canadian English Edition | 472,883 | 557,700 | -15.2% |
| Maclean’s | 311,974 | 330,203 | -5.5% |
| Canadian House and Home | 246,066 | 242,576 | 1.4% |
| Style at Home | 233,048 | 230,927 | 0.9% |
| Coup de Pouce | 221,043 | 217,185 | 1.8% |
| Chatelaine (French Language Edition) | 168,681 | 170,137 | -0.9% |
| Canadian Geographic | 159,680 | 174,254 | -8.4% |
| L’Actualite | 157,296 | 159,651 | -1.5% |
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Top 10 Canadian Consumer Magazines by Single-Copy Sales Preliminary Figures Files with AAM — Subject to Audit |
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| Publication Name | Single-Copy Sales 12/31/12 |
Single-Copy Sales 12/31/11 |
Percent Change |
| Canadian Living | 124,771 | 121,079 | 3.05% |
| Chatelaine | 107,097 | 98,821 | 8.37% |
| Canadian House & Home | 85,537 | 79,082 | 8.16% |
| Hello! | 70,993 | 76,331 | -6.99% |
| 7 Jours | 64,000 | 65,945 | -2.95% |
| Style at Home | 47,254 | 42,908 | 10.13% |
| Coup de Pouce | 47,213 | 40,548 | 16.44% |
| La Semaine | 45,008 | 48,228 | -6.68% |
| LouLou Canada’s Shopping Magazine | 41,829 | 49,101 | -14.81% |
| Moneysense | 32,213 | 17,583 | 83.21% |
