The Advertising Club of Toronto

OOH media providers will enter their campaigns to compete for
trophies and the coveted grand prize “The Purse”. The event has moved to the
evening starting with a cocktail schmooze from 5:00 until the sit down dinner
and the “Fight to the Finish” commencing at 6:45, presented by a celebrity guest
host.

9 rounds of competitive entries will be judged in advance by a
panel of industry heavy weights. All entries in each of the 9 categories will be
presented on stage and the final 2 contenders pre-selected by the judges will
face off for your live votes.

The 10th round and final bout will be the
showdown of all category winners. A combination of the judge’s votes and the
live voting will determine who wins “The Purse”.

The competition is not based on creative
however that may play a large part of what makes the campaign interesting or
unique. The OOH Showdown Competition is open to all media suppliers involved in
the process of executing an out of home campaign. Ads eligible for entry must
have run at some time during the period from July 1, 2011 until August 31, 2012,
The person submitting the entry will be considered the “main contact” and will
receive all communications regarding the competition and will be the only person
allowed to make changes to the entry data once it is submitted.

While
entries are limited to media suppliers only, clients may not enter but may
nominate their campaigns to encourage their suppliers to enter.

There is
no limit to the number of entries, you may enter as many times or in as many
categories as you like.

Entry fee is $295 and is also classified as a
sponsorship. In addition to the competition, logo recognition and continuous
loops of the entries at the event is included.

All entries to be submitted by
the deadline date to lbrady@grassrootsadvertising.com

• Use of the medium
• Innovation
• Impact
• Design
• Creativity
• Copywriting
• Memorability

Our judges are experienced professionals with an in-depth understanding of
the current state-of-the-art in advertising design and technology and the
objectivity to score entries according to a predefined set of criteria. The
judges will select 2 top campaigns for each category that will then be voted on
live at the event. The winners of each category will then be entered into the
finale where a combination of judge’s votes and live votes will determine the
overall winner.