TC Media announces creation of digital product development lab

TC Media announces creation of digital product
development lab
TC Media Incubator to be headed by Bruno Leclaire who
is appointed Chief Digital Officer
 TC Media is pleased to announce the launch
of the TC Media Incubator, a laboratory
that will oversee the company’s creation, development and incubation of new
digital products.
The TC Media Incubator will be directed by Bruno Leclaire, who is appointed
Chief Digital Officer of TC Media. The official start-up of lab operations
is slated for the beginning of TC Media’s next fiscal year, in November 2013.  
“At TC Media, our ambition is to offer our
advertising clients and our consumers top quality, innovative, highly efficient
products and services,” said Ted Markle, president of TC Media. “The creation
of the TC Media Incubator supports this ambition, in line with our
sector’s strategic priorities. Bruno’s unparalleled experience in launching
digital products makes him the obvious choice to successfully guide the
projects that will evolve within our incubator.” 
Bruno Leclaire has an impressive track record
that notably includes the launch of successful TC Media digital products such
as, and the P$ Mobile Service app for Stationnement de
Montréal. He will oversee the management of all of the incubator’s operations, including
allocation of the company’s major investments, establishment of an optimal work
structure and efficient management of the portfolio of new digital products
under development. As Chief Digital Officer, he will also continue to oversee TC
Media’s digital strategy to ensure that all of the sector’s operations are consistent
and optimally aligned.
“I’m delighted to be establishing the TC
Media Incubator
, which demonstrates our commitment to positioning ourselves
as a Canadian leader in the development of digital products,” said Bruno
Leclaire, Chief Digital Officer of TC Media. “We are going to set up a
development process that is efficient, well-structured, flexible and agile that
will enable us to accelerate the time-to-market for new digital products and
increase our competitive advantage. This lab will have many of the advantages
of a small start-up while benefiting from the strategic framework and support
that can only be provided by a large company.”
Some development ideas for the TC Media Incubator will be
generated by the TC Transcontinental Innovation Challenge, which
encourages employee teams to brainstorm new concepts. All sources of ideas for
the incubator will be welcome, including ideas from outside the company. Between now and the
official launch of the incubator next November, Mr. Leclaire will be working to
finalize the structure and establish the operating principles. He will soon be
looking for new talent to fill a number of positions that will be created
within this team. As well, an advisory committee of external experts will be
set up to provide objective opinions and recommendations with regard to
proposed concepts.

Media Mayor Inc.
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