Taste of Mississauga to help struggling restaurant industry


#tasteofmississauga @MississaugaOf #supportlocal @visitsauga @MissiNewsRoom @citymississauga @SyscoCanada @slichterman @BonnieCrombie #mississauga

The Mississauga News has welcomed Sysco as a presenting sponsor of the Taste of Mississauga program, designed to help the struggling restaurant industry.

The one-of-a-kind program will be supported by a multimedia campaign valued at over $250,000, provided by The Mississauga News and Metroland Media Group.

“Taste of Mississauga” will create awareness and excitement about the culinary options available in Peel Region and encourage residents to support their local restaurants through takeout, delivery, and in accordance with current COVID regulations, a statement said.

The program will run from March 15 to May 10. “This last year has been an extremely difficult year for the foodservice industry,” says Tim Cameron, Sysco Regional President Ontario South Region.

“Supporting Taste of Mississauga is a great way for our local Mississauga team to show our support of local restaurants and give back to the community. When we get the opportunity to help restaurants and the community in our own backyard, this makes the endeavor even more important. We hope everyone will come out and safely enjoy the event and enjoy an incredible meal.”

The not-for-profit foodservice association represents 30,000 members across Canada and estimates that 800,000 foodservice jobs have been lost nationwide due to COVID-19, with more than 300,000 industry jobs lost in Ontario including 14,000 jobs lost in Peel Region.

A report in December 2020 states: “Since March 2020, 10,000 restaurants have closed across Canada and almost 50 percent expect to permanently close if conditions don’t improve.”

“Tourism Mississauga is very proud to be a part of this year’s Taste of Mississauga, in collaboration with Metroland. Not only is this program a great way to show our support within the community, it also offers our residents an opportunity to celebrate and enjoy the flavors of our local restaurants”, said Tej Kainth, Manager of Tourism Mississauga. “We are committed to supporting and promoting all our local restaurants and businesses, and we encourage residents and visitors alike to join the movement and support everything Mississauga Made.”

Sysco is the global leader in selling, marketing, and distributing food products to restaurants, healthcare, and educational facilities, lodging establishments, and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. With more than 57,000 associates, the company operates 326 distribution facilities worldwide and serves more than 625,000 customer locations.


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