SUN MEDIA CORPORATION BECOMES AN OFFICIAL MEDIA PARTNER OF THE CANADIAN OLYMPIC COMMITTEE
Agreement will see Sun Media cover the Sochi 2014 and Rio 2016 Olympic Games
Montreal – Sun Media Corporation, a subsidiary of Quebecor Media, is pleased to announce that it has reached a partnership agreement with the Canadian Olympic Committee (COC) as the COC’s official national French-language media partner and its regional French and English-language media partner. The 3-year-plus agreement allows Sun Media Corporation newspapers to provide their readers with unprecedented coverage of the 2014 Winter Olympic Games in Sochi and the 2016 Summer Olympic Games in Rio.
This two-pronged partnership, at the national and regional levels, bolsters Sun Media Corporation’s position as the leading source of sports news and information. “Canadians look forward to the Games in Sochi and Rio and the great performances from our athletes,” said Marcel Aubut, President of the Canadian Olympic Committee. “Our objective is to deliver all the excitement of the Games to Canadians by following their favourite athletes’ every move. That’s why we’re relying on the power of Sun Media Corporation’s network. We’re confident that sports fans will be thrilled with its extensive sports coverage.”
Every day, thanks to Sun Media Corporation’s multiple publications, readers can enjoy exclusive editorial content and privileged access to athletes from around Québec and Canada. In Québec, our extensive coverage will be featured in Le Journal de Montréal, Le Journal de Québec, the free urban daily 24 Heures, and our community weeklies. In the rest of Canada, readers can follow exclusive and in-depth English-language coverage in the Toronto Sun, Winnipeg Sun, Calgary Sun, Edmonton Sun, Ottawa Sun, London Free Press, 24 Hours, and our many community newspapers.
Our readers are front row centre at the Olympic Games
In an effort to provide readers with rich and compelling content, Sun Media Corporation fields a team of experienced journalists and special correspondents at the Olympic Games. Readers will be front row centre thanks to comprehensive daily reports, in-depth analysis, interviews, and an abundance of expert commentary published in our newspapers and their respective websites. What’s more, readers can follow the updated medal count, find out about forthcoming events in the competition, and follow our contributors’ blogs (which will also appear on the web sites of Quebecor Media’s newspapers).
“As you can see, professional and amateur sport are prominently featured on all of Quebecor’s media platforms,” said Robert Dépatie, President and CEO of Quebecor. “We are very proud of this new partnership with the Canadian Olympic Committee. I can assure you that we will be there to cover the performance of our Canadian athletes. We wish them every success at the Sochi Winter Olympics in 2014 and the Rio games in 2016.”
“We’re extremely proud to partner with the Canadian Olympic Committee for the upcoming Olympic Games,” said Mike Power, Publisher, The Toronto Sun and Vice President, Advertising, Ontario, Sun Media Corporation. “It’s a natural partnership given Sun Media Corporation’s expertise and reputation in the field of sports coverage and our readers’ avid interest in sports.”
Plenty of prizes to win
To celebrate this partnership agreement, several exclusive contests will be held in conjunction with the various festivities surrounding the Olympic Games.
Sun Media Corporation takes this opportunity to wish all the athletes who proudly represent Canada the best of success as they strive for excellence in the next Olympic Games!