SIAL Innovation 2019 unveils its top 10 finalists – Canada dominates!
One of the most important things all adjudicators on the SIAL Innovation Awards jury must do each year is to take time to think beyond our personal feelings about the items submitted for evaluation.
Assessing whether the products have a clear and solid value proposition for their intended target market is much more important than simply liking or disliking a product on a personal level. Once we establish a list of products against that criteria, we really get down to work! Individually and then as a group we evaluate the submitted products on innovation platforms; recipe, packaging, manufacturing process and positioning are the 4 criteria that are weighed as our jury works through the evaluation
phase to choose the top 10 most innovative products.