The Canadian joint venture media streaming service shomi is building on its recent launch with a social media campaign on Twitter said to incorporate interactive elements used here for the first time.
To build brand awareness and drive traffic to its website
, shomi is the first brand in Canada to use configurator cards on Twitter, creating Twitter quiz cards that help users decide what they should watch on shomi based on how they are feeling.
The quiz leads the user through a selection of questions to help people decide what to binge first on shomi in a fun, interactive way. shomi will be using Promoted Tweets and Promoted Accounts, and a Promoted trend (#readysetshomi) to support this initiative.
“shomi was the perfect partner to launch our configurator card with,” said Jamie Michaels, Head of Brand Strategy, Twitter Canada. “shomi is all about choice and in-the-moment decisions. Twitter is able to extend that to the second screen, by allowing users to curate their viewing in a unique and entertaining way.”
“Working with Twitter during our launch has not only enabled us to be innovators in this space in Canada, but the quiz card also aligns perfectly with the shomi brand,” said Rita Ferrari, Director, Brand and Product Marketing, shomi. “We’re all about making the search for something good to watch easy and entertaining. With so many bingeable hit TV shows available on shomi, the quiz card is a fun way to help our customers decide what to watch first.”
Additionally, shomi is the first brand in Canada to locally execute a Neilson Brand Effect Study with Twitter. The study, which is conducted via short on-platform surveys, compares the impact of different Tweet creatives, targeting groups and frequency levels, to give shomi the ability to understand how brand metrics differ between exposed users, engagers, and followers.
shomi is available in beta first to Rogers and Shaw Internet or cable customers, while conversations continue with other BDUs.
shomi is a joint venture owned equally by Rogers Communications and Shaw Communications.