Programmatic Advertising Course by Sheridan’s Continuing and Professional Studies
1- Sheridan’s Faculty of Continuing and Professional Studies (FCAPS) offers 70+ Programs and over 450+ courses covering a broad range of career paths and interests. Part of the FCAPS vision is to become the institution of choice for Digital Media and career-related education. We have flexible learning solutions like PT (Part time) weekdays, weekends, Face-to-face, blended and online courses. Blended courses became more and more required because it combines/gives both in-class experience and online course
2- Sheridan’s Continuing and Professional Studies take pride in being the first educational institution in Canada to offer Programmatic Advertising courses with hands-on training for both Publishers and advertisers.
Programmatic Advertising is the automation process of buying and selling media placements. Students will explore the business of Programmatic Advertising to develop the fundamental knowledge and skill needed for the effective buying and selling of advertising media placements in real time. This interactive course uses real life case studies and, hands-on learning and assignments to provide students with experience in using programmatic technology, methods and techniques to optimize a media campaign.
