Shaw Direct Launches Set-Top Video-on-Demand Service

Shaw Direct Launches Set-Top Video-on-Demand Service
Shaw Direct reports it is the first direct-to-home provider in Canada to use adaptive streaming technology to deliver On Demand content directly to set-top boxes.
On Demand content is now available directly to customers’ TVs through Shaw Direct satellite receivers, with more than 1,500 standard- and High-Definition movies and TV titles. Shaw Direct customers could already access many On Demand titles through a Web browser and the Online Video On Demand service, launched last April.

Shaw says it will continue to expand its VOD content.
“Streaming Video On Demand is the next step in giving our customers access to Shaw Direct’s exceptional programming when they want, wherever they want,” said Peter Bissonnette, President, Shaw Communications Inc., in a release. “Offering online and set-top Video On Demand is just the beginning of big things for our customers this year – and it’s part of our commitment as technical leaders in satellite technology.”
Shaw Direct customers who own an Essential or Advanced HD Receiver (HDDSR 600 or HDDSR 605) or an Advanced HDPVR Receiver (HDPVR 630) will automatically receive a free software update which enables Video On Demand services to be connected. The technology provides customers in both urban and rural locations with access to the latest titles through their Shaw Direct receiver.
To take advantage of the new Video On Demand offerings, customers will need to connect their satellite receiver to a high-speed Internet connection.
Set-top Video On Demand services are just the beginning to a number of enhancements for Shaw Direct customers, the company decribes, including the launch of a new High-Definition on-screen guide, external hard-drive compatibility and the launch of the new Anik G1 satellite in Fall 2012. With the capacity to carry well over 100 new HD channels, Anik G1will give Shaw Direct customers more satellite capacity than is available from any other company in Canada. Shaw Direct customers also have exclusive discounted bundles available to them for satellite video and 4G Internet services from Xplornet
Media Mayor Inc.
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