Rogers Radio Tuned to Online Traffic across Canada
Rogers Radio station websites saw a 26 per cent growth over the past year, and the company says its multi-platform digital reach has it ranked #1 with the most visited radio websites in Canada.
With its programming already available on-air, online and through mobile applications like the 680News iPhone and BlackBerry apps, Rogers Radio recently announced the release of its Android Smartphone app, sponsored by launch partner Samsung, extending its radio reach to more mobile platforms and portable media devices.
“Radio reaches its listeners wherever they are, and our audiences are increasingly using our online and mobile platforms to stay engaged,” Paul Ski, CEO, Radio, Rogers Media, said in a release.
According to the most recent data from comScore for this year-to-date, Rogers Radio’s 55 station websites attracted the most unique visitors and daily visitors in the first and second quarters of 2012. In addition, Rogers-owned 680News.com (Toronto) and News1130.com (Vancouver) rank #1 and #4, respectively, amongst all Canadian radio websites in unique visitors for the month of June.
“From on-air to online, we are constantly using new technologies to connect with our audiences,” added Andrea Gagliardi, Senior Director and General Manager, Broadcasting, Rogers Digital Media. “Whether it’s sending in news tips to share stories or engaging with our hosts, who are also very active in the digital space, we continue these conversations through our dominance in the online space.”
Rogers cites comScore findings to show that its 55 stations across Canada attracted a monthly average of 1.3 million unique visitors to its websites in Q1 (January through March) and 1.2 million unique visitors in Q2 (April through June.
Rogers’ 680News.com – the website for its 24-hour live radio station in Toronto – had the most unique visitors of any individual radio station website in Canada for June 2012 with Vancouver’s all-news website, News1130.com, ranking #4 among all radio websites in Canada
Rogers Radio data is based on unduplicated total of all Rogers Radio Sites, and sourced from
the comScore Media Metrix, January 2012 through June 2012.
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