Real-Time Advertising.
For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social
media
, advertisers can react in minutes. From answering questions live on YouTube to the immediate messages brands put out during the blackout at this year’s Super Bowl to instant marketing during snowstorms and hurricanes, it demonstrates how far advertising has come.
It’s no longer a game of inches, it’s a game of seconds.
