2011-12 Midyear Study Overview of Results
• In Toronto 75% of adults 18+ read either a printed or online edition of a daily newspaper each week, 49% every day.
• Halifax has the highest weekday print readership (56%); the highest total daily reach (64%) and the highest total weekly reach (86%).
• Calgary has the highest weekly reach of print readers (78%).
• Online readership is highest in Halifax (44%), followed by London and Ottawa-Gatineau (37%), Montréal and Calgary (34%), and Edmonton (32%).
• In Toronto 75% of adults 18+ read either a printed or online edition of a daily newspaper each week, 49% every day.
• Halifax has the highest weekday print readership (56%); the highest total daily reach (64%) and the highest total weekly reach (86%).
• Calgary has the highest weekly reach of print readers (78%).
• Online readership is highest in Halifax (44%), followed by London and Ottawa-Gatineau (37%), Montréal and Calgary (34%), and Edmonton (32%).
