Newspaper Audience Databank Study Overview of Results

2011-12 Midyear Study Overview of Results
• In Toronto 75% of adults 18+ read either a printed or online edition of a daily newspaper each week, 49% every day.
 • Halifax has the highest weekday print readership (56%); the highest total daily reach (64%) and the highest total weekly reach (86%).
 • Calgary has the highest weekly reach of print readers (78%).
 • Online readership is highest in Halifax (44%), followed by London and Ottawa-Gatineau (37%), Montréal and Calgary (34%), and Edmonton (32%).
Media Mayor Inc.
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