Match Marketing Group Acquires OSL Marketing Group
Move Provides the Scale Needed to Compete for Brand Assignments across North America
Leading shopper marketing and brand engagement firm Match Marketing
Group today acquired OSL Marketing Group, one of the largest
independent marketing, promotion and digital firms in Canada, to create a
seamless one-source shopper marketing solution for clients across North America.
The strategic acquisition – Match’s second in two months, after acquiring
Boulder, Colo.- and New York-based Action Marketing Group –
includes Toronto agencies OSL Marketing, Ignite Activation and Blender
Experience Design. The move further strengthens an integrated end-to-end
insights, promotion, digital, experiential and retail platform that completes
the path to purchase for the consumer. It is seen by all involved as the next of
many expansive steps to be made.
Brett Farren, Match Marketing Group’s
President and CEO, noted that OSL Marketing Group adds the right combination of
leadership, innovation and experience to Match’s marketing, promotion and
digital competencies, allowing its team the required scale to compete for any
brand assignment in North America.
“This change allows us to bring our
clients a turnkey, below-the-line solution, as they are continually challenged
to drive both effectiveness and efficiency in their agency relationships,”
Farren said.
Based in Toronto, OSL Marketing Group’s agencies develop
strategy, creative, promotion and digital solutions focused on the shopper
experience and the relentless pursuit of conversion. Their clients include
PepsiCo, Mars, ConAgra Foods, Yum! Restaurants of Canada, Medic Alert and
Energizer.
“Teaming up with Match Marketing Group will provide many more
benefits for our clients,” said Robert Otis, OSL Marketing Group’s co-founder
and CEO. “Clients will now have access to a complete range of integrated
solutions from one source. We were looking to take our offering to the next
level as the marketing landscape continues to evolve.”
Beringer Capital
partnered with Match last year and provided capital to complete this
acquisition. Chairman Perry Miele added: “This move was based on continued
direction from clients looking for fewer and more integrated agency
relationships as resources are concentrated below the line.”
About Match
Marketing Group
A leading shopper marketing and brand engagement agency,
Match Marketing Group has been delivering innovative below-the-line marketing,
sales and retail solutions to North America’s leading brands for over a decade.
Its client roster includes Fortune 100 companies across all major industry
categories. More details are at http://www.matchmg.com.
About OSL
Marketing Group
An independent agency network consisting of OSL Marketing,
Ignite Activation and Blender Experience Design focused on marketing, promotion
and digital services for leading North American brands. Find more information at
http://www.oslmarketing.com.
About
Beringer Capital
Beringer Capital is a private equity
firm based in Toronto, Canada, that focuses on the marketing services, specialty
media and advertising industries in North America. To learn more, visit http://www.beringercapital.com.
