kenna adds Location-Based Digital Media with Adcentricity Partnership
New location-based digital media and mobile ad solutions will be offered as a new partnership takes form between Adcentricity and kenna, a Mississauga, ON based marketing agency and member of the MDC Partners group.
Digital out-of-home is seen a tremendous growth opportunity by the companies, citing PQMedia stats that show annual global growth of 13.7% between 2006-11, and over $2.05 billion in revenue during 2011, driven by location-based marketing platforms and digital media solutions that engage consumers based on a their physical location.
“Location-based digital media is growing rapidly thanks to the wide array of channel options available to connected, on-the-go consumers,” said Doug Woolridge, CEO of Adcentricity. “According to Juniper Research, revenue generated through mobile location-based services could grow to more than $12.7 billion by 2014. We are very proud to work with a marketing solutions firm of kenna’s calibre, and are confident their clients will benefit from this relationship.”
Adcentricity and kenna use proprietary, location-based digital platforms that provide additional points of contact and communication with target audiences. Adcentricity’s key platforms are AdCentral, which delivers targeted messaging through strategically-placed digital screens and AdMobile, its mobile shopping platform that provides shopping tools, location services, content management and analytics.
“Choosing the right technology partners is crucial for us,” noted kenna Chief Operating Officer, Paul Quigley. “Finding and leveraging best in class, third party platforms that will drive our clients’ top and bottom line growth is an important element of what we do. Partnering with Adcentricity gives us a faster, better and more cost-effective way for us to provide location-based mobile solutions to the North American marketplace.”
kenna’s marketing solutions and proprietary technology have been used with current client such as Nissan, Wrigley, BASF, CIBA, Sonos, Tervita, MBNA and Target.
Adcentricity is headquartered in Toronto, with offices in New York and London