ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]
ING DIRECT Canada isn’t like a typical bank. For one thing, they have no branches – because their customers do everything by Internet or phone. Since entering the Canadian market 15 years ago, ING DIRECT has evolved from being a savings-centric bank to offering products such as their new THRiVE Chequing Account.
Since launching the ING DIRECT Canada Superstar Saver channel on YouTube in November 2007, they’ve used everything from an online video contest to a surprise synchronized swimming team performance in a public fountain to turn viewers into fans, and fans into new customers.