![]()
“We wanted to unify the ICA brand with a visual mark that is clear, simple and easily recognizable across all the ICA initiatives and the individual sub brands identities. This visual consistency and coherence across all initiatives signals to members and the industry the ICA quality assurance,” explained Penny Stevens, 2016 ICA Board Chair and president, Media Experts. “The Board was instrumental in recognizing an opportunity to create a strong and unified message to mark the ICA’s new vision and direction, and our member Sid Lee has done an outstanding job that will help propel us into our next phase.”
The elements designed and created by the team at Sid Lee include a distinctive, bold new wordmark, the icon, and
the lockup “BY ICA” which has been implemented on all ICA initiatives and properties including Client of the Year, Future Flash, StartUp & UP, CAAP, Ad Women of Toronto, Next Generation Day, Agency Search.ca and FFWD Advertising and Marketing Week among others, and new typography utilizing the Knockout font. All executions have been rolled out and will be implemented in all future ICA initiatives to drive home ICA’s integral place in the communication industries.
“For us, the ICA is an organization that speaks with its actions and contributions”, explained Vito Piazza, president & COO, Sid Lee. “By unifying their identity, we were able to make sure they leave their mark and raise their presence in the community.”
“We wanted to create a unified branding system for the ICA that put us front and centre,” concluded Gardenia Flores, director of digital marketing, ICA. “Sid Lee’s new brand identity system clearly identifies all of our many initiatives as being ICA led and driven, which will ensure consistent and impactful branding to help the ICA underscore its valuable role within the industry.”
