Quotes campaign for Canadas must-attend
strategy, innovation and creativity event underscores theme of change —

Toronto, ON.  The Institute of Communication Agencies (ICA)
www.icacanada.ca, and Publicis
Canada (www.publicis.ca) have launched a
digital and print marketing campaign to promote Canada’s
largest and most anticipated annual advertising event, FFWD: Advertising and
Marketing Week 2015.  The campaign,
created by Publicis, emphasizes the notion that the industry continues to be in
a state of radical change, with companies, jobs and roles needing to transition
and innovate.  The campaign creative
cites provocative quotes from past famous thinkers and thought-leaders who
placed emphasis on the importance of embracing change.

you are finished changing, you
Benjamin Franklin.  “The
world moves, and ideas that were once good are not always good,
Dwight D.
Eisenhower.  “An
idea that is not dangerous is unworthy of being called an idea at all,
Oscar Wilde.  The creative message is that these great
minds would attend if they could … and so should
anyone in the advertising and marketing community.  Attending the week will better empower those
in the industry to manage and capitalize on this disruption.  The campaign includes banner ads for online
and mobile devices, posters, print ads and direct mail.

Since its launch in 2009, FFWD:
Advertising and Marketing Week (www.advertisingweek.ca
has grown into Canada’s largest and most diverse annual
gathering of advertising, marketing and media leaders, attracting more than
6,000 attendees to Toronto each January to multiple events and inspiring
thought leadership presentations.  The
week showcases the industry’s best while offering a forum to
highlight new ideas, key business drivers, and industry discussions. 
“Both agency and client are in a state
of radical change and finding time in the day to foster
curiosity has never been harder,” noted Tim Kavander EVP, CD, Publicis.  “FFWD is now more important than ever.”
Change is
everything.  Be curious.
Highlights of
the action-packed calendar include international keynote speakers, conferences,
seminars, awards, panel presentations, Next Generation Day for students and young
communication executives, and the Ad Ball gala presented by Yahoo, all of which
promise to address the needs and issues the industry faces.  Shelly Lazarus, Chairman Emeritus, Ogilvy
& Mather Worldwide will speak on Friday January 30th at the
closing luncheon sponsored by The Globe and Mail.   An
expanded speaker series will include presentations from Ipsos Brand Influence
study, Yahoo, Twitter, Canada Post, Toronto Star, Google, Interbrand, Comscore,
SapientNitro, Partnership Group and Deloitte. 
Popular events such as the Globe & Mail Cannes reel screening, the
Microsoft Advertising Industry Breakfast, and Toronto Star opening cocktail
party, Marketing Hall of Legends among others will be making their return this
year.  Ticket packages are on sale now at
www.advertisingweek.ca.  Full week ticket packages; Platinum
Experience Full Week Pass (transferable) $799.00  (Early bird discount of $100 if purchased
before November 17, enter promo code FFWDEARLYBIRD); Gold Full Week Pass
(transferable) $599.00; Morning MasterSeries $80.00 which
includes presentations from esteemed professors at Dalhousie University,
Schulich School of Business, Ivey Business School and Queens School of
Business.  For more information,
schedules and tickets visit www.advertisingweek.ca.

event and its overriding theme of change promises to be bigger and better with
20 per cent more programming and almost 40 events,” added Laurie Young,
managing director, O&M and chair FFWD: Advertising and Marketing Week
2015.  “The
ever quotable David Ogilvy once said “change
is our lifeblood, stagnation our death knell.” 
industry looks to FFWD: Advertising and Marketing Week to be current and
relevant.  We won’t
Media Mayor Inc.
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