IABcanada Real-Time Bidding X-series May 22


RTB Event (Real-Time Bidding) X-SERIES:

IAB Canada’s RTB Event will look at how all parts of the Canadian ecosystem can successfully leverage the RTB environment to their advantage, in three separate streams of customized information to address Publishers, Advertisers/Agencies and Data Provider issues, in addition to industry-leading keynote speakers.
Publishers – Learn how to make real-time inventory “biddable”, how to evaluate exchanges and SSPs, how to maximize yield and much more!
Agencies + Advertisers – Learn how to evaluate Agency Trading Desks/DSPs, Best Practices in RTBTargeting, Brand vs. Direct strategies and more!
Data Providers – Tagging 101, First + Third-Party Data Streams, Audience Modelling + more!

9-9:45am Opening Keynote: Google: Michael Barrett, CEO of Admeld
9:45-10:45am Publisher Breakout: RTB For Publishers: Lessons Learned, Current Issues: The Rubicon Project, PubMatic
Agency/Advertiser Breakout: Evaluating DSPs + Trading Desks: The Exchange Lab, Adnetik
The Power Of Data: Building Canadian Data Capabilities: Mediative
10:45-11:15am BREAK
11:15-12noon Publisher Breakout: Dispelling Supply-Side Myths About Open + Private Exchanges: Casale Media
Agency/Advertiser Breakout: Ad Networks + Trading Desks: Building Harmony + Efficiency Within Media Plans: Adconion
The Power Of Data: Driving Data + Results With Dynamic Creative: eyeReturn Marketing
12-1pm LUNCH/BOOTHS/NETWORKING: Sponsored by CPAX (CBC, Shaw Media, Rogers Digital Media)
1-1:45pm Publisher Breakout: The Power Of Private Exchange Alliances: TC Media + Starcom MediaVest Group
Agency/Advertiser Publisher Breakout: RTB + Branding: SiteScout, Varick Media, Rocket Fuel
The Power Of Data: The Future Of RTB + Data: Olive Media + AppNexus
1:45-2:30pm A Case For Building Scale For RTB In Canada: Microsoft Advertising, AOL Canada, Yahoo!/Right Media, Google
2:30 -3:15pm Battle Of The DSPs
3:15-4:30pm COCKTAILS/NETWORKING: Sponsored by TC Media
Media Mayor Inc.
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