@iabctoronto
Thursday, September 20, 2012 – 6pm to 8pm Toronto Hilton Hotel – Osgoode Room, 3rd Floor
145 Richmond Street West, Toronto, ON
Engaging social media campaigns are hard to build, difficult to execute, but not impossible to attain. In this ever-changing online world where everyone has a say, it can be challenging for communicators to captivate savvy consumers in an effort to expose or protect their brand. IABC/Toronto’s Successful Social Media seminar will teach you how to achieve an online campaign that will lead to impactful and measurable results.
Communicators will learn from Durj Alajrami, a digital veteran with over 15 years of social media experience. In an informal presentation, this strategic online campaign expert will:
• Provide an overview of the digital world
• Speak to the mechanics of strategic brand management
• Showcase real-life case studies
SPEAKER: Durj Alajrami has been breaking ground in the social media field since 1998. As President of ColourSocial, a recently launched performance-based social media agency, he focuses on helping brands successfully engage with consumers online to grow their overall market share. Prior to ColourSocial, Durj established and ran the Ogilvy Canada social media division where he planned and executed more than 20 highly acclaimed proactive and reactive social media campaigns, including TASSIMO, which became a case study in Scott Stratten’s best-selling book UnMarketing. Durj also drove the Magnum Heir social media contest, which made it to second place on the mashable.com top 10 contests of 2011, and has worked closely with brands such as Unilever, Kraft, Motorola, American Express, Samsung, Nestle, IBM, HSBC, Coca-Cola and Pepsi.
