Fighting For Attention: How Brands Win!
In a world of unlimited media choices for consumers, Marketers and Publishers are ‘putting on the gloves’ in the fight to be front and center. Brands are being built in unusual ways — through Social Media connections, through one-to-one connectivity with consumers, and through novel revenue streams.
At the MIXX Canada Conference on September 21, 2012, we explore the ‘fight’ for consumer attention and how brands WIN…
Register for MIXX Canada TODAY! and hear from Keynote Speakers including:
•       Bryan Johnston, CMO, The Ultimate Fighting Championship, ZUFFA LLC (USA), who will share how a unique strategic approach to Social Media helped transition ‘cage-fighting’ into the branded global sport of Mixed Martial Arts.
•       Justin Kingsley, VP Strategy + Partner, Sid Lee (CAN), who will show us how MMA fighter Georges St. Pierre — now simply known as GSP –was developed to into a world-class brand in tandem with the UFC’s Social Media strategy.
•       April Winchell, Creator – CEO, Regretsy.com (USA), who will entertain us with look at what some brands should never do, and tell us how she turned other’s bad ideas into a profit-generating stream for charities.
•       Sherrill Mane, SVP Industry, IAB US (USA), who will detail the basis behind, as well as new developments in 3MS: Making Measurement Make Sense; and also outline Online strategies that hold consumer’s attention and lead to successful marketing impact.
•       Joan Fitzgerald, Vice President, TV & Cross-Media Solutions, comScore (USA), who will present research compiled by comScore + the Coalition for Innovative Media Measurement (CIMM) on How Multi-Screen Consumers Are Changing Media Dynamics.
•       Mark Greenspan, Community Director, Next Media (CAN), will present a ‘Strategic Roadmap to Success in Content Marketing’.
•       Tom Fotheringham, Director, Digital Solutions, OMD (CAN), who along with contenders Acuity, EQAds and The Exchange Lab, will detail the results of Nissan Canada’s DSP Challenge.
•       Toronto  Friday, September 21, 2012 The Carlu 444 Yonge Street Schedule for Toronto Full-day Conference:
•       7: 15am to 8:15am – Networking Breakfast
•       8:15am – Opening Remarks
•       8:30am to 2:30pm – Conference
•       2:30pm to 4:00pm – Cocktails/Networking
Media Mayor Inc.
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