IAB CANADA SPRING MIXX CONFERENCE
Join IAB Canada on Thursday March 20th to learn how your brand can navigate this new media reality.
The increased emergence of consumer technology raises a lot of questions. What are the implications when the vast majority of media is pixels dancing on demand? Consumers seem to be happy with their new gadgets but the marketer’s challenge has become much more complicated.
What happens when you blanket a city with hi-speed WiFi? What is the future of media measurement? How should we put together a strategy when we are using research tools that were invented long before digital was a thing?
The future is here and it isn’t what it used to be.
Welcome to the Screenage, and we’ve all got Screenage Angst.