IAB Canada AGM & Secure Market

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Wednesday, November 19th, 2014
3pm – 6pm  Ritz-Carlton, 181 Wellington St. W,

Illegitimate traffic affects our marketplace, there is no question about it. Not only is it wasting advertiser’s dollars but it is affecting the very metrics that make digital media so powerful. How can it be reduced now and eliminated in the future? What do publishers, agencies and advertisers need to start implementing to clean up the system? Get the answers to these important questions and more!
Join us as we review key challenges our industry is dealing with and release guidelines on how we can work together to reduce non-human traffic in the Canadian marketplace.