How to launch and implement a Social Media Initiative


Monday, September 26 · 6:00pm – 9:00pm
Ivey ING Direct Leadership Centre  130 King Street West Toronto
@Sparkle_Agency   @AMASocialSigTO
Marketing professionals are learning that to take advantage of the rapid growth and change in social media they must successfully collaborate with other business groups like never before.
Social media has immediate implications for legal, finance, IT, R&D, the C-Suite and even HR.
Getting your new social media initiative approved can be a challenge… and even after it has been approved, the biggest challenge is how to implement it.
On September 26, the American Marketing Association’s Social Media special interest group  will be hosting an event with representatives from key business areas to share their stories and lessons they learned while executing their social media initiatives amidst a complex and dynamically evolving marketplace.
This event is a great opportunity to network with your peers, build new contacts and harness ideas on best practices for launching social media initiatives. Gain the confidence to create consensus towards your plan and ultimately C-Suite approval.
1. Eliot Johnson, Senior Manager, Social Media – KPMG Global Resource Centre!/eliotjohnson
2. Shannon Hunter, Social Media Community Manager – Toyota & Saatchi!/Shananigans5
3. Dave Fleet, Vice President, Digital – Edelmam!/davefleet
4. Andrew Panterescu, Social Media Specialist – DealFind!/Pantstotherescu
5. Indar Chanicka, Online Community Manager, Sears!ichanic
Moderator: Debbie Horovitch – Owner Social Sparkle & Shine; Toronto Star Community Blogger for the Eglinton-Lawrence riding
AMA Member $25
 Non-Member $45
 Student $20
Space is limited! Tickets will sell out fast due to the intimate social setting. Be sure to register now!
This event is sponsored by the generous support of CIRA, the organization that manages the .CA domain space on behalf of all Canadians.

Media Mayor Inc.
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