eyeReturn Marketing announced today it has joined the Network Advertising Initiative (NAI), the industry’s self-regulatory body for setting the standard for online privacy standards. eyeReturn Marketing is a leading provider of agency ad-serving services and recently launched eyeDemand, Canada’s premium Demand-Side Platform (DSP). eyeReturn Marketing joins the industry body as the first Canadian DSP, alongside more than 90 online advertising companies, including the 15 largest advertising networks, data exchanges, and marketing analytics service providers.
As the first Canadian DSP to gain membership into the NAI, eyeReturn Marketing continues to take on a strong leadership role in the establishment of responsible online privacy. The NAI upholds stringent standards for online privacy by requiring all member companies to comply with its Self-Regulatory Code of Conduct.
“The NAI is excited to have eyeReturn Marketing join our body as the first Canadian DSP. As the leading self-regulatory organization for companies in the online advertising marketplace, the addition of eyeReturn reinforces that they take seriously their obligations to provide transparency and choice for online behavioral advertising,” said Marc Groman, Executive Director and General Counsel, NAI, on the addition of eyeReturn Marketing into the NAI.
“We’re proud to be a part of the NAI. At a time when behavioral targeting is making tremendous headway in the industry, it’s important that companies adhere to a set of core principles to ensure that data is used in a way that protects users’ privacy. As a member of the NAI, which develops and establishes these guidelines, eyeDemand sets itself apart from other DSP’s in Canada,” says Renée Hill, President of eyeReturn Marketing.
About eyeReturn MarketingeyeReturn Marketing is the leading digital advertising platform in Canada. As a third party ad-server, eyeReturn Marketing innovates through rich media, full-service trafficking, delivery verification and Flash production templates. eyeReturn Marketing’s demand side platform, eyeDemand, uses all Canadian data and dynamic optimization to reach audiences with maximum efficiency. Combined with an uncompromising level of service, eyeReturn Marketing is the platform that makes digital advertising and technology work in the real world. For more information on eyeReturn Marketing visit us at www.eyereturnmarketing.com
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About the Network Advertising Initiative (NAI)The NAI is a coalition of more than 90 leading online advertising companies committed to shaping and enforcing responsible privacy practices for online behavioral advertising (OBA) and related business practices. The NAI oversees a robust self-regulatory program for OBA based on the NAI Code of Conduct. The NAI Code imposes a number of obligations based on Fair Information Practices Principles (FIPPs) upon members, including: notice, choice, education, data protection, data minimization, use limitations, and other requirements with respect to the collection and use of data for online behavioral advertising. Each year, qualifying members go through a rigorous compliance review to help ensure their ongoing compliance with the NAI Code. NAI members enable Web content and services providers to enhance the relevancy (and efficiency) of their online display advertising. That increased relevancy, in turn, generates increased revenue that helps pay for such content and services. The advertising technologies deployed by NAI members provide considerable economic benefits across the entire online ecosystem, including for publishers, advertisers, and consumers.