Extreme Startups Entrepreneurial Thinking + Best Practices for Mobile Design

Weekend Workshop: Entrepreneurial Thinking + Best Practices for Mobile Design

Saturday, July 14, 2012 at 10:00 AM – Sunday, July 15, 2012 at 3:30 PM (ET)


Weekend Workshop: Entrepreneurial Thinking + Best Practices for Mobile Design
presented by General Assembly + Extreme Startups

Eli Aleyner, Tammy Guy, Michael Geer, Boris Chan, Satish Kanwar, and Mike Stern
Saturday, July 14th from 10:00 am – 3:30 pm
Sunday, July 15th from 10:00 am – 3:30 pm
Breakfast and lunch will be provided.
Be it building an entire startup or just a better app, certain skills are applicable to anyone looking to push their business forward. Join us for a weekend workshop focused on entrepreneurial thinking and best practices in mobile and UX design and development. This two-day workshop is filled with interactive lectures, case studies, and exercises which give participants real takeaways to real business problems.
Day 1: Entrepreneurial Thinking
Saturday’s classes will focus on strengthening entrepreneurial skills and incorporating entrepreneurial thinking into every business decision, while taking an additional look at how to infuse your startup with social good – a highly desirable intangible that has come to define many successful startups and an important distinction in today’s business climate.
Day 2: Best Practices for Mobile Design
Sunday’s classes are all about design. Covering mobile application, usability, and theory, the goal is to provide participants with a range of understanding in the design process, from assessing customer needs, to creating wireframes and assets. These concepts not only help students to convey their ideas to designers, but also develop their ability to critique, and identify what works and what doesn’t.
This weekend workshop will teach students:
  • Key characteristics to focus on when thinking about mobile
  • How to make sure that application satifies the user’s expectations
  • The importance of application polish
  • Practical approaches on how to create great native mobile experiences
  • How to develop entrepreneurial goals and learn how to stick with them
  • How to incorporate social good aspects into your business
  • Key design terminology and fundamental concepts such as typography, color theory, and balanced compositions
9:30 AM Breakfast
10:00 AM Integrating Social Good into Your Startup / Michael Geer
11:30 AM Entrepreneurial Thinking / Mike Stern
1:00 PM Lunch
2:00 PM Starting A Business / Satish Kanwar
9:30 AM Breakfast
10:00 AM How to Design & Build 5-Star Apps / Eli Aleyner
11:30 AM Applications that are Social By Design / Boris Chan
1:00 PM Lunch
2:00 PM Small Changes, Big Impact: Visual Design & Usability / Tammy Guy
Eli Aleyner is a Senior Product Manager at Xtreme Labs, who has helped build and promote innovative products in the technology industry. In his current role, Eli specializes in targeting client’s key goals and developing engaging, successful products that deliver measurable ROIs. Prior to joining Xtreme Labs, Eli worked at Microsoft, where he led development efforts of structured-data experiences for Microsoft’s Bing search engine. He has also worked at Amazon as one of the creators of the crowd-sourcing industry and cloud computing. Eli has a bachelor degree in mathematics and computer science from the University of Waterloo.
Boris Chan is a Principal at Xtreme Labs who leads product development and innovation efforts. His work with startups and large corporations has been featured in major publications like the Wall Street Journal, New York Times and TechCrunch. He is known on the Canadian Tech scene as a respected mobile expert, and was nominated as Developer of the Year by the Canadian New Media Awards. Boris had an honours bachelor degree in software engineering from the University of Waterloo.
Michael Geer cut his teeth with Badoo over in Moscow and London. During his 5 years there he helped bring Badoo from less than an idea to a global 70 million member network. He left Badoo in July 2010 and is now a Techstars mentor, a Board Advisor to several startups, teaches popular SkillShare classes on user acquisition and leads a social good for-profit meetup in NYC. MG has recently started a new venture as Founder of CauseCart – focusing on allowing users to raise funds for their chosen cause without donating any of their own time or money (launching soon…). You can follow MG on Twitter: @geeria
Satish Kanwar is the Co-Founder of Jet Cooper, a user experience agency that designs smart, capable and beautiful products for web, mobile and tablet. Satish is an active member of the technology, design and startup community. He is the co-organizer of Lean Coffee Toronto, a peer group of over 800 entrepreneurs practicing lean startup methodologies. He is also a previous co-chair of TEDxToronto, an ideas conference for the city’s foremost thought leaders. He is a graduate of the University of Toronto and previously worked with Microsoft Canada.
Mike Stern is a mobile strategist with extensive experience in the sale, design, and overall monetization of mobile projects. Currently Mike works with strategic partners of Xtreme Labs, and provides guidance to existing clients on their mobile strategy roadmap. Prior to Xtreme Labs, Mike worked in the venture capital industry and consulted for Internet start-ups in Toronto. Mike holds an MBA from the Sauder School of Business in Vancouver and a Bachelor of Arts degree from McGill University in Montreal.
Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation. In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years, teaching a two-day workshop on visual design and usability. She holds a BS in Art with concentration on Computer Graphic Design from Northeastern University and a Masters of Package Design from Pratt Institute.

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