The 7th Dubai Lynx Awards, the premier awards honouring creative excellence for MENA’s advertising and communications industry, has this year received a record 2092 entries from 19 countries, up 2.7% versus 2012. The 2092 entries have been submitted into 15 entry categories, including the new Branded Content & Entertainment section:
Branded Content & Entertainment (66), Design (112), Direct (138), Film (219), Film Craft (172), Integrated (47), Interactive (138), Mobile (18), Media (270), Outdoor (193), Print (278), Print & Poster Craft (153), PR (50), Promo & Activation (155), and Radio (83).
The country with the most entries submitted is the UAE with 1256, followed by Lebanon with 276, Egypt with 256 and Saudi Arabia with 80 entries.
40 international jury members will be in Dubai to judge and award this year’s entries. Heading up the juries are: Erik Vervroegen, International Creative Director of Publicis Worldwide (Film, Print, Outdoor, Radio and Craft jury as well as the Integrated jury); Ian Haworth, Global Chief Creative Officer of Rapp (Direct, Promo & Activation, Interactive and Mobile jury); Iain Jacob, President of Dynamic Markets, Starcom MediaVest Group (Media jury); Sylvia Vitale Rotta, Chief Executive Officer of Team Creatif Group (Design jury); Tom Beckman, Executive Creative Director of Prime, Sweden (PR jury); and Mike Wiese, Director of Branded Entertainment, JWT, USA (Branded Content & Entertainment jury).
Terry Savage, CEO of Lions Festivals, which together with Motivate are organisers of Dubai Lynx says, “Increasingly we are seeing work from the region win at a Global level, so without doubt it is with great anticipation that we all await this year’s results which will be decided by a group of esteemed international jurors. The strong level of participation is an endorsement of the importance of winning a Lynx award and we look forward to showcasing some great work.”
The winners will be announced at the much anticipated Awards Ceremony and Dinner attended by in excess of 1,750 industry peers at The Arena Madinat Jumeirah in Dubai on Wednesday 13 March. Also awarded during the evening will be the Network of the Year, Agency of the Year, Media Agency of the Year, the Lynx Palm Award and the new Independent Agency of the Year Award. Roy Haddad, Director of WPP MENA, will be presented with the prestigious Dubai Lynx Advertising Person 2013 Award, and Batelco (Bahrain Telecommunications Company) will be honoured with the Advertiser of the Year Award, which will be given to Muna Al Hashimi, General Manager of Batelco’s Consumer Unit.
The Dubai Lynx International Festival of Creativity, set to be the largest gathering of the MENA advertising and communications industry, takes place 10-13 March. Other innovations this year include the launch of the Dubai Lynx Digital Lab powered by TBWARAAD DAN, Think Tank powered by JWT, the Dubai Lynx Masar Creative Award for Print, and the Dubai Lynx 7-Day Brief, powered by YouTube. To register to attend, please visit http://www.dubailynx.com/festival/packages.cfm.