the program
Date: Monday, October 22nd, 2012 Time: 8:00am – 5:00pm
Location: Metro Toronto Convention Centre
North
Building – Lower Level 255 Front Street West Toronto, ON M5V 2W6
Tickets
The old path-to-purchase model worked well with traditional
media and brick-and-mortar stores: it was linear and predictable, starting with
an ad and ending with an in-store purchase. But today’s digital path-to-purchase
is non-linear and dynamic, with multiple touch points and interactions:
consumers are doing everything from downloading product reviews while they’re
shopping, to holding up their smartphones on a street to see where the best
restaurants are. It’s a seismic shift that is reshaping the marketing and media
landscape.
The 2012 Digital Day Conference, presented by Marketing magazine and the
Canadian Marketing Association, will explore how best to navigate this
fast-changing world and reach audiences at key points along the new purchase-decision
journey. The focus will be on real-world examples, creative solutions and
inspiring next steps in social media, mobile, online video, gaming, e-commerce,
content creation and more.
Join us for a full day of keynote
presentations, workshops and panel discussions featuring media, advertising and
marketing leaders from across Canada and around the globe.
