Schneider is Senior Vice President,
Marketing Solutions & Customer Engagement, and founder of Totem Brand
Stories. He will leave the organization as of Sept. 14, 2012 “to pursue other
personal and professional endeavours,” noted a release. “TC Media will announce
a successor to Schneider shortly.”
Ted Markle, Senior Vice
President, Content Solutions at TC Media, called Schneider “an entrepreneur and
visionary. He has been instrumental in developing and crafting Totem as we know
it today, and has always been wholly committed to building Totem’s equity and
growing the company. In doing so, Eric contributed to enhance TC Media’s content
solutions offering.”
Added Schneider, “While this wasn’t an easy
decision, as an entrepreneurial spirit, I feel like this is the right timing for
me to move on.”
Totem was founded in late 1998 (then known as Redwood
Custom Communications) and over its many years of growth, Totem Brand Stories
“defined the purpose and potential of custom publishing and branded content.” In
2008, TC Media (Transcontinental Inc.) acquired Totem as part of a strategic
move to develop its marketing communications offering. Schneider then became a
member of the sector management committee.
