constant contact and Enterprise Toronto Social Marketing Summit
Learn How Online Engagement Can Drive Business OpportunitiesTuesday, June 19 | 10:00am – 4:30pm
9:30 – Registration Opens
10am – Welcome & Opening
(Katherine Roos, Small Business Manager, Enterprise Toronto)
10:15am – Engagement Marketing: How Small Business Wins in a Socially Connected World
(Lisa Kember, Regional Development Director, Constant Contact)As a small organization, you rely on word-of-mouth referrals to grow. It’s now easier than ever to turn customers and clients into engaged fans who spread the word about your business. You can attract new prospects—and increase repeat sales—using existing customers and social networks. Learn how to:
– Create customer experiences that increase positive customer reviews and endorsements
– Run engagement campaigns that increase visibility—and endorsements—for your business
– Make a bigger name for your company, build your network, and reach your goals.
11:00am – Never make a cold call again! Using LinkedIn to find and attract customers (Anita Windisman, President, One of a Kind Marketing)Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Or that 65% of B2B marketers cite LinkedIn as being their most effective primary sales channel? In this informative session you will learn how to:
– Optimize your LinkedIn profile to showcase your expertise to generate inbound leads
– Build your network and increasing your visibility among decision makers
– Identify and gather intelligence on prospects through targeted searches
11:45am – Facebook for Businesses – There’s a lot to LIKE!
(Darrell Keezer, CEO, Candybox Marketing)Most businesses these days have Facebook Pages, but only a few build a following that helps their business succeed. During this presentation, you will learn about the recent changes that Facebook has made to Pages, and how you can use these tools to promote your business better and communicate with your potential customers. Using Facebook for your business has never been easier, and we will review strategies & tactics you can take to the bank.
12:30pm – Lunch break & Networking
1:30pm – Twitter Marketing : How the heck do you market your business with 140 characters?
(Lara Veltkamp, Chief Engagement Officer, Watershed Marketing)Would you like to know how to start marketing your business on Twitter? Or get better results from what you are already doing? Learn the tips and tricks to getting more retweets, more followers, and more prospects for your business. Set your business apart with a strategic marketing plan using Twitter.
2:15pm – Pinterest, Google+: What’s Next for Social Media Marketing?
(Jackie Ranahan, Creative Director, Mach One Communications)Do we really need another social media site? What’s next? And how can you leverage some of these newer tools? Do you really need them if you are already marketing on Facebook or other social media sites. Hear how these tools can expand your reach and complement your entire marketing strategy.
3:00pm– The Crazy Little Secrets of Content Marketing
(Sean Stephens, President, Treefrog Interactive)Every small business is a publisher now. Whether you focus on Twitter, Facebook or YouTube for your social media marketing channel, learn simple ways to set up your marketing program that will extend the life of your content – and take your business to the next level. Engage your audience, retain your customers, and grow your business.
3:45pm – Concluding Remarks
4:00-5:00pm – Networking