COMB releases state-of-the-art Audit technology
a state-of-the-art process to synchronize all trading data between its systems
and those of its OOH company members.
members in its first year of the program. The audits will verify that
circulation, population and in-market percent values, used to calculate
campaign impressions and reach-frequency, match COMB-approved figures.
must comply with the COMB Audit and the timely correction of data errors.
includes a highly efficient synchronization process that instantly identifies
anomalies for quick investigation and correction.
build a system that ensures OOH sellers deliver their campaigns with the
highest level of accountability. This represents a new standard for other media
to follow and, I would espouse, a competitive edge for COMB members.”