CMF and Google Canada announce partnership for iconic Canadian content

The Canada Media Fund (CMF) and Google Canada announced today they have entered into a new partnership to launch a YouTube channel for iconic Canadian film and television content from years gone by. The project is in celebration of Canada’s 150thanniversary of Confederation.

Working closely with Canada’s film and television producers, unions, guilds and rights holders, the YouTube channel is being developed by the CMF and Google Canada, with support from Deluxe Toronto, BroadbandTV (BBTV), as well as the Canadian Media Producers Association (CMPA) and L’Association québécoise de la production médiatique (AQPM). Telefilm Canada is also a key partner in this endeavor, providing financial and promotional support.

The channel will be managed by BBTV, the world’s largest Multi-Channel Network (MCN) and the third-largest video property in the world. Deluxe Toronto will oversee the digitization of the catalogue, preparing all content for high-quality YouTube video playback.

“This is Canada’s industry working together to bring back cherished and valuable content for Canadians and the world to enjoy – on all platforms, anytime, anywhere,” says Valerie Creighton, President and CEO, CMF. “With the support of Canada’s audiovisual industry, the CMF is uniquely positioned to lead this innovative and forward-thinking project that both connects us to our past, and builds a legacy for tomorrow.”