@CdnMarketing #DEI #diversity
The Canadian Marketing Association is organising as of March 8th a series of new 3-part #DEI seminars, which focuses on how you can promote #diversity in your organization.
Recent events highlighted an urgent need to address racism and discrimination both from organizational and societal standpoints. This shift affects marketers as consumers make conscious choices to support brands that make authentic commitments to Diversity, Equity, and Inclusion (DEI). More than commitment, consumers are looking for both advocacy and action from these brands.
The importance of DEI is also highlighted in the workplace where employees seek inclusion. This also affects recruitment, as there is a growing trend to choose employers with these principles in mind.
Don’t miss out on #learning more about this important topic: http://https://thecma.ca/events/detail/2022/03/08/default-calendar/DEI-Seminar-Series-Part-1—Dissecting-Diversity