Canadian Media Usage Trends Study
Join IAB Canada on Tuesday December 11th as we present the lastest Canadian Media Usage Trends Study (CMUST) results, presented by the study author, Rob Young of PHD Canada
This years study includes an analysis of media format from a consumer perspective combining video viewing minutes from television and online, listening minutes from radio and online, reading minutes from newspaper and news sites.
Mobile is also a highlight of the survey as Canadians are accelerating their use of on the go technology.
After the presentation the full study contents will only be available for IAB Members.
Agenda
8:30- 8:45am – Opening Remarks by Jeff Hopkins of Media Mind
8:45-10:00am – Presentation of Data by Rob Young of PHD Canada
Fees embers: $75
Non-Members: $100
Where
Brassaii Restaurant
461 King St West, Toronto, Ontario M5V1K7
What Is CMUST?
Since its inception in 2001, CMUST has tracked the increasing reach and time-spent (number of minutes) as more Canadians have shifted their news, entertainment, banking and other activities to the digital space.
