Canadian Media Usage Trends Study by IAB canada

Canadian Media Usage Trends Study

Join IAB Canada on Tuesday December 11th as we present the lastest Canadian Media Usage Trends Study (CMUST) results, presented by the study author, Rob Young of PHD Canada
This years study includes an analysis of media format from a consumer perspective combining video viewing minutes from television and online, listening minutes from radio and online, reading minutes from newspaper and news sites.
Mobile is also a highlight of the survey as Canadians are accelerating their use of on the go technology.
After the presentation the full study contents will only be available for IAB Members.


7:45-8:30am – Registration and breakfast
8:30- 8:45am – Opening Remarks by Jeff Hopkins of Media Mind
8:45-10:00am – Presentation of Data by Rob Young of PHD Canada

Fees embers: $75
Non-Members: $100

         Brassaii Restaurant
461 King St West, Toronto, Ontario M5V1K7
What Is CMUST?

IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all. The study documents consumers changing media consumption across all media as digital technologies impact the lives of Canadians.

Since its inception in 2001, CMUST has tracked the increasing reach and time-spent (number of minutes) as more Canadians have shifted their news, entertainment, banking and other activities to the digital space.

Media Mayor Inc.
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