ABC raising audit rates, undergoing rebranding
26 July 2012, TORONTO
ABC raising audit rates, undergoing rebranding
ABC is raising its audit rates by 3%
effective with Dec. 31, 2012-ending audits, the first such increase since the
beginning of 2007 according to the organization.
effective with Dec. 31, 2012-ending audits, the first such increase since the
beginning of 2007 according to the organization.
That’s part of a summary of
July board actions from ABC, which also outlines guideline updates for
business publication CMRs as well as policy changes relating to single-copy
combination sales for consumer titles.
ABC is also undergoing a brand
refresh, as the board “believes the ABC brand no longer reflects the
organization’s strategic direction and mission in today’s complex multimedia
environment.”
The new branding will “reflect and reinforce the
organization’s tripartite membership, gold-standard legacy and progress as a
multimedia auditor.” A membership vote will be cast in late summer, with results
announced in the fall.
