Canadian Film Centre launched ideaBOOST
The Canadian Film Centre (CFC) has launched a new creative business development lab designed to help content creators develop a new form of entertainment: engaged entertainment.
Engaged entertainment refers to offerings that go beyond providing passive entertainment, to engage the audience in the creation process. These include video-based entertainment content, games, and interactive applications on the Web, mobile and other platforms and multi-platform properties.
The engagement factor at the new lab, called ideaBOOST, is enhanced by the fact that interested Canadians can not only follow the ideaBOOST participants’ progress online, but they will have opportunities to shape the ideas and to increase the appeal from an empowered end-user perspective.
“By offering strategic business and audience engagement support at the earliest stage of their concepts, the CFC believes ideaBOOST can help catapult Canadian start-ups and SMEs to commercial success in this exploding world of digital entertainment,” Ana Serrano, CFC’s Chief Digital Officer, described in a release. “With the necessary tools, strategic advice, and access to a global entertainment industry network, nothing will stop these promising digital entertainment players from taking their ideas to the next level.”
As part of the ideaBOOST process, Canadians are encouraged to visit www.ideaBOOST.ca during the project selection phase (from now until September 18, 2012) to explore the submissions, share them across their social media channels, and vote on the ideas they’d most like to see “BOOSTed”. Applicants with the top votes will form a shortlist, which an expert jury will narrow down to between six to eight participating companies or teams.
Beginning November 5, the final participants will enter ideaBOOST’s collaborative environment, and spend four intensive months creating digital entertainment prototypes and designing effective business models. They will be provided with a set of tools, access to industry-leading mentors, exposure to Canadian and American entertainment leaders and a unique audience engagement platform.
The toolkit is called the ideaBOOST Audience Engagement Canvas, and is inspired by proven business modeling tools used in Silicon Valley’s Lean Start-up Movement.
ideaBOOST’s Board of Advisors is made up of leading entertainment players and successful entrepreneurs, including Bruce Croxon (Co-founder, Round13 Capital) Shawn Hardin (Entrepreneur in Residence, Bessemer Venture Partners), David Gale (Executive Vice President, MTVX at MTV Networks), Paul Woolner (Founder, 4Sight Partners) and Andrew Bailey (Chairman, North America, Proximity).