BPA releases consumer magazine data for first half of 2012

BPA releases consumer magazine data for first half of 2012
12 September 2012,
It’s the same old story, print magazines are losing sales. But there are some
bright spots in the BPA (CCAB) consumer data report covering up to June
Of the 41 Canadian consumer titles reported, 26 have seen an overall
decline (albeit mostly small losses) in circulation from the same period last
But here are some winners: Homefront, a lifestyle-focused
controlled-circ magazine from BCS Communications, saw a 46% leap in total circ
(29,440 copies from 20,169) including 724 single copy sales; and that’s only up
until March 31.
Successes on the newsstand include Vélo Québec outdoor
mag Géo Plein Air with a 23.7% increase in single copy sales (3,204
from 2,590 as of March 31) and Baby Boomer Bible Zoomer which boosted
newsstand sales 35.2% (16,369 from 12,106 up until March 31).
ABC also
recently released its consumer magazine circ report for the
first half of 2012, showing paid subscriptions were down 5.9% collectively among
the 66 titles reporting. That report showed Chatelaine and Canadian
both made modest gains of just over 1% in circ, while
Chatelaine’s French edition posted a gain of 2.3%
Media Mayor Inc.
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