Bell launches Olympic-sized TV campaign
August 01, 2012 | Evra Taylor |
Bell is in the midst of a large two-pronged Olympic-themed television campaign from LG2 that promotes the benefits and technical features of its Bell Fibe TV product.
Bell opted for relatively large number of executions because the Olympics last so long and are watched so much, said Nicolas Dion, creative director at LG2, Bell’s AOR for Quebec. “People are watching the Olympics for two weeks and if you have only one or two spots, people get bored.”
