Arabian Travel Market 2021 kicks off Sunday in Dubai
Arabian Travel Market (ATM), the largest in-person travel and tourism event to physically take place in over a year, will kick off on Sunday in Dubai.
Now in its 28th year, ATM 2021 will be delivered in a hybrid format, with an on-ground event taking place at the Dubai World Trade Centre from 16th to 19th May, followed by a virtual event from 24th to 26th May.
Local, regional, and international professionals will converge in the field of travel and tourism at Dubai Scientist trade Tomorrow Center to take part in the inauguration, the first major personal international travel event since the outbreak of the pandemic.
HH Sheikh Ahmed bin Saeed Al Maktoum, officially inaugurated #ATMDubai 2021 today, marking the start of the 28th edition of the Middle East’s largest travel and tourism exhibition ➡️ https://t.co/A2UOD3nccs
— ATM Dubai (@ATMDubai) May 16, 2021
Arabian Travel Market is the travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breathtaking tourism attractions, and new airline routes. The exhibition speaks to decision-makers of the highest level from industry and government.
One of the highlights of Day One will be tourism for a brighter opening session from 12:00 noon to 1:00 pm Gulf Standard Time. It is directed by Becky Anderson, Managing Editor, CNN Abu Dhabi Presenter, among the speakers is His Excellency Hilal Saeed Al-Marri, Director General of the Department of Tourism and Commerce in Dubai marketing (DTCM); Talib Al-Rifai, ITIC President and former Secretary-General of the United Nations World Tourism Organization (UNWTO). Scott Livermore, Senior Economist, Oxford Economics Middle East, Dubai, and Mr. Thuyeb Mohammed, Director General of the Maldives Tourism Board.
Later in the afternoon, the Post-COVID Tourism Recovery session will take place from 2:00 pm to 3:00 pm Gulf Standard Time, and will feature keynote speakers such as Dr. Ahmed bin Abdullah Belhoul Al Falasi, Minister of State for Entrepreneurship and Small Enterprises. And medium-sized enterprises of the United Arab Emirates. His Excellency Zayed bin Rashid Al Zayani, Minister of Industry, Commerce and Tourism in the Kingdom of Bahrain and Chairman of the Board of Directors of Bahrain Tourism and Exhibitions The Authority and Haitham Matar, Managing Director for India, the Middle East, and Africa, IHG Hotels & Resorts.
Another major event on the first day is the China Tourism Forum which will be held from 4:00 PM to 5:00 PM GST and will highlight the latest outbound travel trends from China as well as the best way to meet this demand. It will include respected committee members representing both Destination Management and Chinese Foreign Travel Trade organizations, including His Excellency Mr. Zayed bin Rashid Al Zayani, Minister of Industry, Commerce and Tourism in the Kingdom of Bahrain and Chairman of the Bahrain Tourism and Exhibitions Authority, and Dr. Talib Al-Rifai, ITIC Chairman & Former Secretary-General. United Nations World Tourism Organization (UNWTO), Dr. Adam Wu, CEO, CBN Travel & MICE, and World Travel Online, Sumathi Ramanathan, Vice President – Market and Sales Strategy, Expo 2020 Dubai, Helen Shapovalova, Founder, Pan Ukraine, Alma Au Yeung Big company Director – strategist Projects And Partnerships, Emaar and Mr. Wang, Founder and Managing Director of High Way Travel & Tourism LLC.
“This year more than any other year, we have worked alongside our partners and sponsors closely together to enable a personally inspiring event, which will set the tone for the travel and tourism industry in the Middle East for the rest of this year,” said Daniel Curtis, Middle East Expo Manager, Arabian Travel Market.
“We will look to capitalize on the latest trends and opportunities, as well as face challenges head-on through innovative solutions – with governments, trade associations, industry professionals, and influencers, all of whom work in unison,” she added.
Under the slogan “ A new dawn for travel and tourism, ” 62 countries, such as the United Arab Emirates, Israel, Saudi Arabia, Italy, Germany, Cyprus, Egypt, Indonesia, Malaysia, South Korea, and the Maldives will participate in the twenty-eighth edition of the four-day exhibition, which will conclude on Wednesday 19 May. And the Philippines, Thailand, Mexico, and the United States, confirming the strength of the ATM brand and its international reach.
Away from the exhibition grounds, conference sessions will be held for 67 sessions with 145 local, regional and international speakers. On site, there is a global platform that will include the Hotel Industry Summit, buyer forums dedicated to Saudi Arabia and China, the International Tourism and Investment Conference (ITIC) as well as the Aviation Committee session.
Other features this year include Travel Forward at ATM, which brings together world-class technology experts, providing industry-leading insights on the latest technologies and trends that will undoubtedly shape the future of travel and tourism.
Once again, Arab Travel Market 2021 will play a major role in Arab Travel Week, a 10-day festival of travel and tourism events that take place in Dubai and online. In addition to the Personal Arab Travel Market, other events that are part of Arab Travel Week include the Travel Forward technology fair; Arrival Dubai for the tour and attractions sector; GBTA Half Day Virtual Business Travel Conference; The Middle East Tourism Investment Summit held at ITIC and buyer groups focusing on the region including China.
Commenting on ATM Virtual, Curtis said: “This year, for the first time in ATM history, the new hybrid format will mean the operation of the virtual ATM machine a week after the personal event – that is, one week later, from Monday 24 to Wednesday 26 May.
“It will complete this in-person event and reach a much wider audience than ever before. ATM Virtual, which debuted last year, has proven to be a resounding success in attracting 12,000 online visitors from 140 countries.
“Including a hypothetical element in our offering is essential now, as many professionals in this field may not be able to personally attend each year, especially this year as social and travel restrictions change very quickly around the world,” she added.
The personal event will follow all health and safety guidelines issued by the Dubai government and Dubai World Trade Center and will set out to deliver a seamless, untouched experience.
The team at Dubai World Trade Center works hard to ensure all events are run safely, working closely with the ATM team, and implementing a range of measures including an enhanced cleaning system, improved air circulation, multiple hand sanitizing stations, and of course safe distance measures.
“The health and safety of our colleagues, partners, and visitors remain a priority,” said Curtis.