AMA Toronto: The Changing Face of Research and Implications for Marketers Feb 16th, 2012

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Marketing Planning Special Interest Group (SIG) presents:
@amatoronto
The Changing Face of Research and Implications for Marketers
: You’re not in an interview anymore, Dorothy.
Unless you have been sleeping under a rock, you will have noticed the world has changed in the past 5 years (let alone the past 10, 20 or 50).  So why are many marketers looking for insights in the same old ways, to plug into the same old models, and making the same old assumptions?

Join Patrick Gladney, Group Head, Research and Insights, SMG and John McGarr, President, Fresh Squeezed Ideas as they share advances in our understanding of behaviour and decision making, how insights are collected in a fully digitized world and the new tools and opportunities smart marketers need to be on top of to really understand their audiences.  If you don’t understand narratology, gamification and how to leverage online advocacy, you need to attend this session.
EVENT DETAILS
When:     Thursday, February 16, 2012
Time:        5:30 p.m. Networking and cocktails
                 6:00p.m. Program begins
                 8:00p.m. Program concludes
Where:     The Rosewater Room 19 Toronto Street, Toronto (King Subway Station)
Cost*:    $50.00 Members
$80.00 Non-Members
$30.00 Students     
*includes applicable taxes
Register today to avoid disappointment!

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