You may have already received an email or seen an advertisement about the
2012 Canadian Interactive Industry Profile. This Profile is the only national source for comparative economic data about the
Interactive Digital Media Industry. The Profile is the key tool used by industry and government to plan and maintain valuable services and programs, as well as to develop new policies and strategies — all of which aim help companies like yours in the long run.
There is a saying: “If you can’t measure it, it doesn’t exist.” Our industry is not yet recognized by international standards organizations, and not measured in a meaningful way by conventional data gathering mechanisms such as Statistics Canada. Your participation is vitally important.
The survey will take about 20 minutes, and the resulting report will be made freely available in the spring. Remember, your responses will be kept private and confidential. All your responses will be used in aggregate and will never be attributed to you — not even the Canadian Interactive Alliance will have access to your data. The Canadian Interactive Alliance is the national voice for the Interactive Digital Media industry, and it represents you and your company. Please help us to help you.
As an added bonus, if you complete the survey now your name will be entered into a draw to win the Great Canadian Video Game Bundle including an Xbox 360 or PlayStation 3 and a selection of top “made in Canada” video games, including: Assassin’s Creed 3, Deus Ex: Human Revolution, Sound Shapes, Fez, Papo & Yo and more!
Help is available if you have any questions. Please email
profile@ciaic.ca.
The contributing partners of the 2012 Canadian Interactive Industry Profile are:
Cultural Human Resources Council
Canada Media Fund
Heritage Canada
Ontario Media Development Corporation
New Media Manitoba
RBC Royal Bank
Industry and Media Partners include:
Canadian Digital Media Network
Techvibes
WIFT
The members of the Canadian Interactive Alliance include:
Alliance Numerique
DigiBC
Digital Alberta
Interactive Media Alliance of PEI
Interactive Ontario
New Media Manitoba
SaskInteractive
